For German and European organisers Germany is number one Europewide as a meeting destination - far outpacing other EU member states. Asked to quote their favourite meeting destination, 36.7 per cent of organisers named Germany, Spain follows as number two with 11.5 per cent, Austria with 8.1 per cent in third place. This is a key result of the Meeting & EventBarometer 2009 - a survey of the meeting and event market in Germany - which was unveiled at IMEX trade fair at the end of May.
For the third time already the European Association of Event Centres (EVVC), German National Tourist Board (GNTB) and the GCB German Convention Bureau commissioned the European Institute for the Meetings Industry to highlight the German meetings and events market.
"Germany's image as a meeting and event destination is constantly improving" - say 82.3 per cent of the experts interviewed for the survey. Compared to the previous year's results it is obvious that Germany has not only clearly improved its image since 2007 - when this survey first explored the question by statistical means - but also maintained its excellent reputation on a constantly high level. In 2008 83 per cent of the interviewed experts agreed to this statement, up from 71.6 per cent in 2007.