For the seventh time in a row, Mercedes-Benz Fashion Week comes to Berlin amidst growing popularity. From July 7 to 10, 2010 Mercedes-Benz Fashion Week Berlin will present an eclectic mix of designers in the German capital.
Among the initial brands confirmed are among others ALLUDE, ANJA GOCKEL, ARRONDISSEMENT AQ1, USTO BARCELONA, .DIMITRI, KILIAN KERNER, LALA BERLIN, LAURÈL, PATRICK MOHR, SCHUMACHER, STARSTYLING und THOMAS ENGEL HART with designers BLACKY DRESS, CHRISTINA DUXA COUTURE, DAWID TOMASZEWSKI, and MAVI showing for the very first time. MARCEL OSTERTAG will open Mercedes-Benz Fashion Week Berlin Spring/Summer 2011. BOSS BLACK and MONGRELS IN COMMON are showing their collections offsite.
"We are very proud to welcome back a great number of designers every
season as well as to be an important platform to a growing number of
new designers," say Maria Guarnaccia, Vice president of IMG Fashion,
Europe.
After the tremendous media success of the Designer for Tomorrow by
Peek & Cloppenburg Düsseldorf Award in 2009, the new round has start
ed. Over 150 applications were received, 8 finalists were chosen to
show their debut collection within Mercedes Benz Fashion Week Berlin.
The event's key image is this season features model and actress
Milla Jovovich. Jovovich was photographer by legendary fashion
photographer Miles Aldrige wearing a Philip Treacy designer's
masterpiece: a hat exclusively for the campaign shoot.
Berlin is embracing the potential that Mercedes Fashion Week
contributes to this internationally recognized cultural city. In
addition o the main event at Bebelplatz, many other events take
place in the same week and make fashion accessible to the general
public.