east end communications looks back on a successful year 2008, in which they were able to achieve their predefined growth targets. According to Oliver Golz, Managing Director of the specialists in live communication: "In the past year we registered a distinct increase in the demand for strategic consulting in live communications". This observation confirms the general assessment of a cumulative importance of live communication within the marketing mix, as it was also stated in recent polls and market researches.
"We notice that the goals of events more and more focus on the communicative benefit and an increased orientation on distribution" according to Oliver Golz. "The acquisition of a large new account within the automotive sector which aims at the retail market supports this observation. To be equally successful even in worse business periods, you need to concentrate on the communication goals of your clients and perfectly link live communication with other marketing measures".
Spoken to the current economical developments Golz responds carefully optimistic: "Despite the worldwide tense economic situation we still look positively into 2009."