Berlin spawns fashion that is sometimes rebellious but it is at the same time elegant and sets trends. This attracts shopping tourists from all over the world. The new collections are presented at shows that attract a great deal of attention at an international level.
The career of a Berlin fashion designer often starts at the kitchen table. Once breakfast is over, then it's out with the sewing machine, patterns are pinned on the wall and the designer's dream of creating his or her own fashions is transformed into reality. Berlin, the European capital of creativity, is well known as the place where a great deal can be achieved with just a few resources. Young designers from all over the world succumb to the magnetic attraction of the city on the Spree; the city that sports more than 800 fashion labels that lend form to looking good.
The possibility of renting shops-cum-studios at favourable rates, a large number of fashion platforms that organise the marketing of small labels and the openness of the city to new trends - all these things make for an ideal breeding ground for inventive talent and innovative products which, in Berlin, is something that almost seems to happen on an hourly basis. No wonder that Berlin has had the title "City of Design" conferred on it by Unesco.